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When Should a Brand Use Influencers During a PR Crisis?

  Influencers During a PR Crisis When Should a Brand Use Influencers During a PR Crisis? When a Brand Is in Crisis, Should It Really Turn to Influencers? Not every PR crisis needs an influencer. In fact, using a creator too quickly or for the wrong reason, can make a difficult situation even worse . But when used strategically, influencers can help brands communicate with communities that may be skeptical of traditional corporate messaging. The key is knowing when influencers should speak, what they should say, and when they should stay silent. During a PR crisis, credibility matters more than reach. And that changes everything. What Is a PR Crisis? A PR crisis occurs when an event, allegation, mistake, or controversy threatens a brand's reputation and creates significant negative public attention. Examples include: · Product safety concerns · Poor customer experiences · Employee-related controversies · Misleading advertising claims · Data or cybersecurity incidents · Public statem...

PRIVACY POLICY

 
Effective Date: 21 August 2026 
Last Updated: 21 August 2026

 1. Introduction
 Welcome to Deinfluential Limited (“Deinfluential,” “we,” “us,” or “our”). 

 Deinfluential Limited operates a blog and digital media platform that publishes articles, commentary, educational content, opinions, reviews, guides, and other online content for our readers and visitors. 

 We respect your privacy and are committed to protecting the personal information entrusted to us. This Privacy Policy explains how we collect, use, disclose, store, protect, and otherwise process personal information when you visit or interact with our website, read our content, contact us, subscribe to communications, participate in promotions or surveys, submit information to us, or otherwise interact with our services. 

 Our contact email is: DeinfluentialLimited@gmail.com/info@deinfluenciallimited.online

 This Privacy Policy should be read together with any other privacy notices, cookie notices, terms and conditions, or other notices that we may provide to you from time to time.

 Where applicable, this Privacy Policy is intended to reflect the requirements and principles of the Nigeria Data Protection Act, 2023 (NDPA) and applicable regulations, guidelines, and directives issued by the Nigeria Data Protection Commission (NDPC). The NDPC identifies principles including fairness and transparency, purpose limitation, data minimisation, accuracy, storage limitation, and appropriate security of personal data. 

 2. Who We Are For purposes of applicable data protection laws, Deinfluential Limited may act as a data controller in relation to personal information that we determine the purposes and means of processing. If you have questions, concerns, or requests concerning your personal information or this Privacy Policy, please contact us at: DeinfluentialLimited@gmail.com 

3. Scope of This Privacy Policy This Privacy Policy applies to personal information collected or processed through: - 
Our website and blog; - 
Web pages, articles, and other content published by us; - 
Contact forms; - 
Newsletter or email subscription forms; - 
Surveys, competitions, giveaways, and promotional activities; -
 Comments or other user-submitted content, where enabled; - 
Communications you send to us; - 
Social media interactions involving our accounts or content; - 
Analytics and website-performance technologies; - 
Cookies and similar technologies; - 
Third-party services integrated into our website; and - 
Other online or offline interactions where this Privacy Policy is presented or references.

 This Privacy Policy does not necessarily apply to websites, applications, products, or services operated by third parties, even where we provide links to them. 

4. Information We May Collect Depending on how you interact with Deinfluential, we may collect different categories of information. 

4.1 Information You Provide Directly You may voluntarily provide information to us when you: - 
Contact us by email; - 
Subscribe to a newsletter or mailing list; - 
Submit a contact form; - 
Participate in a survey; - 
Enter a competition or giveaway; - 
Submit an article, comment, review, story, photograph, or other material; - 
Request information from us; - 
Participate in promotional activities; - 
Communicate with us through social media; 
or - Otherwise voluntarily provide information.

 This information may include: - 
Your name; - 
Email address; - 
Telephone number, where provided; - 
Organisation or business name, where relevant; -
 Information contained in your message; -
 Preferences you voluntarily provide; - Information you provide in surveys or forms; and - Other information you voluntarily choose to submit. 

 You should not provide sensitive personal information to us unless it is specifically requested and there is an appropriate lawful basis for processing it.

 5. Information Collected Automatically When you visit our website, certain technical information may be collected automatically by our website, hosting provider, analytics services, advertising technologies, security tools, or other technical systems. Depending on the technologies deployed on the website, this may include: - 
IP address; - 
Browser type and version; - 
Operating system; - 
Device type; -
 Screen resolution; -
 Approximate geographic location derived from technical information; -
 Language preferences; - 
Referring website or URL; - 
Pages viewed; - 
Articles accessed; - 
Date and time of visits; - 
Time spent on pages; - 
Links clicked; -
 Search terms used to reach our website; - 
General interaction information; - 
Website performance information; -
 Error and diagnostic information; and -
 Other technical information ordinarily transmitted by your browser or device. 

 We use such information primarily to operate, secure, maintain, analyse, and improve our website and services. 

6. Cookies and Similar Technologies Our website may use cookies, pixels, web beacons, local storage, tags, scripts, and similar technologies. 

 A cookie is a small text file that may be stored on your device when you visit a website.

 Cookies may be used for purposes such as: -

 Ensuring the website functions correctly; - 
Remembering preferences; - 
Understanding how visitors use the website; - 
Measuring website traffic; - 
Improving website performance; - 
Maintaining security; - 
Detecting fraudulent or abusive activity; - 
Understanding which content is popular; - 
Providing relevant advertising, where applicable; and - 
Supporting third-party functionality. 

 6.1 Types of Cookies 

 Depending on the technologies currently deployed on our website, cookies may include:

 Strictly Necessary Cookies 
 These cookies may be necessary for the website to operate and cannot always be disabled through ordinary cookie controls. 

 Preference Cookies 
 These cookies may remember choices such as language, display preferences, or other settings. 

 Analytics Cookies 
 These cookies may help us understand how visitors use our website and measure website performance.

 Advertising or Marketing Cookies
 Where advertising or marketing technologies are used, these cookies may help measure advertising performance, limit repeated advertisements, or deliver advertising that is more relevant to users. 

 6.2 Managing Cookies Depending on the website functionality available to you, you may be able to manage cookies through our cookie-consent mechanism and/or your browser settings. 

 Disabling certain cookies may affect the availability or functionality of some parts of the website. 

7. Why We Collect and Use Personal Information We may process personal information for the following purposes: 

 1. To provide and operate our website; 
2. To publish and maintain our content; 
3. To respond to enquiries and communications; 
4. To communicate with subscribers; 
5. To send newsletters or other communications where permitted; 
6. To administer surveys, competitions, giveaways, or promotions; 
7. To understand how visitors interact with our content; 
8. To analyse website performance; 
9. To improve our website, content, products, and services; 
10. To personalise aspects of the user experience; 
11. To maintain website security; 
12. To prevent fraud, abuse, spam, and other harmful activity; 
13. To investigate suspected violations of our terms or policies; 
14. To comply with applicable legal or regulatory obligations; 
15. To establish, exercise, or defend legal claims; 
16. To administer our business; 
17. To maintain appropriate records; 
18. To communicate important operational or security notices; and 
19. For other purposes disclosed to you at or before the time information is collected. We 

will not intentionally collect more personal information than reasonably necessary for the relevant purpose.  

8. Lawful Bases for Processing Where the NDPA or another applicable data protection law applies, we will process personal information only where we have an appropriate lawful basis. Depending on the circumstances, lawful bases may include: 

 8.1 Consent We may process personal information where you have provided valid consent. 

 Where processing is based on consent, you may generally withdraw that consent, although withdrawal will not affect processing that occurred before the withdrawal. 

 8.2 Contract or Steps at Your Request We may process information where it is necessary to perform a contract with you or to take steps at your request before entering into a contract. 

 8.3 Legal Obligation We may process information where necessary to comply with a legal or regulatory obligation. 

 8.4 Legitimate Interests Where legally permitted, we may process information where necessary for legitimate interests pursued by us or a third party, provided those interests are not overridden by your rights and freedoms. 

 Examples may include website security, fraud prevention, service improvement, and certain administrative activities. 

 8.5 Vital or Other Lawful Interests Where recognised by applicable law, we may rely on other lawful bases, including protection of vital interests or performance of a task carried out in the public interest. 

 The appropriate lawful basis will depend on the particular processing activity. 

9. Email Communications and Marketing If you voluntarily subscribe to a Deinfluential mailing list, we may use your email address to send: - 

New article notifications; - 
Newsletters; -
 Editorial updates; -
 Information about Deinfluential; - 
Promotional communications, where permitted; -
 Surveys or feedback requests; and 
Other communications described when you subscribe. 

 We will not knowingly send marketing communications where doing so would violate applicable law. 

 You may unsubscribe from marketing emails by using the unsubscribe mechanism contained in the relevant communication or by contacting: DeinfluentialLimited@gmail.com 

 Please note that even after unsubscribing from marketing communications, we may continue to send essential administrative, legal, security, or service-related communications where necessary. 

10. Contacting Deinfluential 
 If you contact us by email, we may retain: - 

Your email address; - 
Your name, if provided; - 
The contents of your communication; - 
Attachments you send; - 
The date and time of the communication; and 
Information reasonably necessary to respond to or manage your enquiry. 

 We use this information to respond to your request, maintain appropriate records, resolve disputes, improve our services, and comply with applicable obligations. 

11. Comments and User-Generated Content Where our website permits comments, submissions, reviews, guest posts, photographs, or other user-generated content, information you choose to submit may be publicly visible. 

 Please exercise caution before publishing personal information in a public area of the website. 

 We may moderate, remove, edit, restrict, or refuse user-generated content where reasonably necessary, including for legal, security, editorial, privacy, or community-safety reasons.

 You should not submit another person's personal information without an appropriate legal basis or permission where required. 

 12. Information About Children 
 Our website is not intentionally designed to collect personal information from children without appropriate safeguards. 

 We do not knowingly request or intentionally collect personal information from children where doing so would violate applicable law. 

 If you believe that a child has provided personal information to us improperly, please contact us at: DeinfluentialLimited@gmail.com

If we become aware that we have collected personal information from a child in circumstances where such collection is not permitted, we will take reasonable steps to address the situation, which may include deleting the information where appropriate. 

 13. Third-Party Service Providers 

 We may use third-party service providers to help operate our website and business.

 Depending on our technology stack, these providers may include services for: - 
Website hosting; - 
Content management; - 
Email delivery; - 
Newsletter management; - 
Analytics; - 
Advertising; -
 Security; - 
Spam prevention; - 
Website performance; -
 Forms; - 
Cloud storage; - 
Social media integration; - 
Payment processing, where applicable; and 
Other business or technical functions. 

 Third parties may process personal information on our behalf or independently process information under their own privacy policies. 

 Where appropriate, we seek to ensure that service providers process personal information only for authorised purposes and maintain appropriate safeguards. 

 You should review the privacy policies of third-party services when interacting with their platforms or features. 

14. Third-Party Links Our website may contain links to websites, applications, social media platforms, advertisements, affiliate websites, or other third-party services.

 We do not control the privacy practices of third parties. 

 When you leave our website or interact with a third-party service, that third party may collect information directly from you under its own privacy policy. 

 We encourage you to review the privacy policy of every third-party website or service that you use. 

 The inclusion of a link does not necessarily mean that Deinfluential endorses, controls, or accepts responsibility for the privacy practices of the linked service. 

15. Advertising and Affiliate Links 

 Deinfluential may, now or in the future, display advertisements or participate in affiliate marketing programmes. 

 Where advertising or affiliate technologies are used, third parties may use cookies or similar technologies to measure visits, clicks, conversions, or advertising Performance.

 Affiliate links may generate a commission for Deinfluential if you purchase a product or service after following an applicable link, without necessarily increasing the price you pay. 

 Where applicable, advertising and affiliate relationships will be disclosed in accordance with applicable laws and platform requirements. 

16. Analytics 

 We may use analytics technologies to understand: - 

How many visitors access our website; - 
Which pages and articles are viewed; - 
How users navigate the website; - 
How visitors reach our website; - 
General device and browser information; - 
Website performance; - 
Engagement with content; and 
Other aggregated or statistical information. 

 Analytics information helps us understand our audience and improve our content and website. 

 Where analytics providers process personal information, their own privacy policies and terms may also apply.  

17. Social Media 

 Deinfluential may maintain social media profiles or include social media features on our website.

 If you interact with us or our content through a social media platform, the platform may collect and process information about you according to its own privacy policy. 

 Your interactions with social media platforms are governed by your relationship with those platforms. 

 We may receive information made available to us by social media platforms in accordance with your privacy settings and the platform's policies. 

18. Data Sharing and Disclosure 

 We do not sell your personal information merely because you visit our blog. 

 We may disclose personal information where reasonably necessary for legitimate business, legal, operational, or security purposes. 

 Recipients may include: - 
Website hosting providers; -
 IT and technology providers; -
 Email and communications providers; -
 Analytics providers; -
 Advertising and marketing providers; -
 Cybersecurity and fraud-prevention providers; - 
Professional advisers; - 
Legal advisers; -
 Auditors; - 
Government authorities and regulators; - 
Courts, tribunals, or law-enforcement agencies where legally required; - 
Business partners where appropriate and lawful; and 
A purchaser, successor, or other relevant party in connection with a corporate transaction. 

 We may also disclose information where you have instructed or authorised us to do so.

 We seek to limit disclosure to information reasonably necessary for the relevant purpose.

 19. International Transfers 

 Some of our service providers may operate outside Nigeria. 

 Consequently, personal information may be processed or stored in countries other than Nigeria. 

 Where personal information is transferred internationally, we will seek to comply with applicable data protection requirements concerning international transfers and appropriate safeguards. 

 Depending on the circumstances, safeguards may include contractual protections, adequacy mechanisms, consent, or another lawful transfer mechanism recognised by applicable law. 

20. Data Retention 

 We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer period is required or permitted by law. 

 The appropriate retention period depends on factors including: - 
The purpose for which the information was collected; - 
The nature and sensitivity of the information; - 
Whether an ongoing relationship exists; - 
Legal, accounting, tax, regulatory, or reporting requirements; -
 Security and fraud-prevention requirements; - 
The possibility of legal claims; and 
 Applicable limitation periods. 

 When personal information is no longer required, we may securely delete, anonymise, or otherwise dispose of it. 

21. Data Security 

 We take reasonable technical and organisational measures designed to protect personal information against: - 

Unauthorised access; - 
Unauthorised disclosure; - 
Accidental loss; -
 Destruction; - 
Alteration; - 
Misuse; - 
Unlawful processing; and 
 Other security threats. 

 Security measures may include access controls, authentication mechanisms, secure hosting arrangements, software updates, backups, monitoring, encryption where appropriate, and other safeguards suitable to the circumstances. 

 However, no method of transmitting or storing information online can be guaranteed to be completely secure. 

 Accordingly, while we take reasonable precautions, we cannot guarantee absolute security. 

 22. Data Breaches 

 If we become aware of a personal data breach, we will assess the incident and take appropriate measures in accordance with applicable law. 

 Depending on the nature and severity of the breach, this may include: -
 Containing the incident; - 
Investigating the cause; - 
Assessing risks to affected individuals; - 
Taking steps to prevent recurrence; - 
Notifying relevant authorities where legally required; and 

Notifying affected individuals where legally required or otherwise appropriate. 

 23. Your Data Protection Rights 

 Subject to applicable law and relevant exemptions, you may have rights concerning your personal information. 

 The NDPC identifies data-subject rights under the NDPA including the right to be informed, access, rectification, objection, restriction, portability, erasure/“right to be forgotten,” and rights relating to automated decision-making, as well as the right to lodge a complaint with the supervisory authority.

 Depending on the circumstances, these rights may include: 

 23.1 Right to Be Informed
 You have the right to receive clear information about how your personal information is collected and processed.

 23.2 Right of Access 
 You may have the right to request access to personal information that we hold about you. 

 23.3 Right to Rectification 
 You may request correction of inaccurate, incomplete, or outdated personal information. 

 23.4 Right to Erasure
 In appropriate circumstances, you may request deletion of your personal information. This right is not absolute and may be subject to legal or other exceptions. 

 23.5 Right to Restrict Processing
 In circumstances recognised by applicable law, you may request that we restrict the processing of your personal information. 

23.6 Right to Object
You may have the right to object to certain types of processing, including certain processing based on legitimate interests or direct marketing.

23.7 Right to Data Portability
Where applicable, you may have the right to receive certain personal information in a structured, commonly used, and machine-readable format or request that it be transmitted to another controller.

23.8 Right to Withdraw Consent
Where we rely on consent, you may withdraw your consent.
Withdrawal does not necessarily affect the lawfulness of processing carried out before withdrawal.

23.9 Rights Relating to Automated Decision-Making
Where applicable, you may have rights concerning decisions based solely on automated processing that produce legal or similarly significant effects.

23.10 Right to Complain
You may have the right to lodge a complaint with the relevant data protection supervisory authority.

24. How to Exercise Your Rights
To make a privacy or data-subject request, contact us at:DeinfluentialLimited@gmail.com
Please include:
Your name;
The email address associated with your interaction with us;
The nature of your request;
Sufficient information to help us identify the relevant information; and
Any other information reasonably necessary to process your request.
We may need to verify your identity before fulfilling certain requests in order to protect personal information from unauthorised disclosure.

We will handle valid requests within the time required by applicable law.
In some circumstances, we may lawfully refuse or limit a request. If we do so, we will provide an explanation where required by law.

25. Complaints
We encourage you to contact us first so that we can attempt to resolve your concern.

Privacy complaints should be sent to:
DeinfluentialLimited@gmail.com

Please provide enough information for us to understand your concern and investigate it.

You may also have the right to complain to the Nigeria Data Protection Commission (NDPC) or another competent supervisory authority where applicable.

The NDPC identifies the right of data subjects to lodge complaints with the Commission.
For current regulatory information, you may consult the official NDPC website:

26. Accuracy of Personal Information
We aim to keep personal information accurate and reasonably up to date.

You should notify us if information you have provided to us changes or if you believe information we hold about you is inaccurate.

We may take reasonable steps to correct or update information where appropriate.

27. Data Minimisation
We seek to collect personal information that is adequate, relevant, and limited to what is reasonably necessary for the purpose for which it is processed.

We do not intend to collect personal information simply because it is available.

28. Privacy by Design and Default
Where appropriate and proportionate, we seek to incorporate privacy considerations into the design and operation of our website, systems, processes, and services.

This includes considering:
Data minimisation;
Access controls;
Appropriate security;
Purpose limitation;
Transparency;
Retention periods; and
User rights.

29. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.

Changes may be made because of:

Changes to our website;
Changes to the way we process personal information;
New technologies;
Changes in legal or regulatory requirements;
Changes to third-party services; or
Improvements to our privacy practices.

When we make material changes, we may update the “Last Updated” date and, where appropriate, provide additional notice.

You should review this page periodically to remain informed about how we process personal information.

30. Severability
If any provision of this Privacy Policy is found to be invalid, unlawful, or unenforceable, that provision shall be interpreted or modified to the extent necessary to make it lawful and enforceable, where possible.

The remaining provisions shall continue in full force and effect.

31. No Waiver
Our failure to enforce any provision of this Privacy Policy does not constitute a waiver of our right to enforce that provision in the future.

32. Governing Law
This Privacy Policy shall be interpreted in accordance with applicable laws and regulations governing the processing and protection of personal information, including applicable laws of the Federal Republic of Nigeria.

Where applicable, mandatory data protection rights under the law of another jurisdiction may apply to individuals located in that jurisdiction.

33. Contact Information
If you have any questions about this Privacy Policy, our data practices, or your personal information, please contact:

Deinfluential Limited
Email: DeinfluentialLimited@gmail.com
Privacy Enquiries: info@DeinfluentialLimited.online

34. Final Privacy Statement
At Deinfluential Limited, we believe that people should be able to enjoy online content while having meaningful control and transparency over their personal information.

We are committed to treating personal information responsibly, collecting information for legitimate purposes, applying appropriate safeguards, respecting applicable data protection rights, and continually reviewing our privacy practices.

By using the Deinfluential website, you acknowledge that you have had the opportunity to read this Privacy Policy. Where applicable law requires consent for a particular processing activity, we will seek that consent through an appropriate mechanism.

Last Updated: 21 August 2026

Deinfluential Limited
Info@DeinfluentialLimited.online

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