Influencers During a PR Crisis When Should a Brand Use Influencers During a PR Crisis? When a Brand Is in Crisis, Should It Really Turn to Influencers? Not every PR crisis needs an influencer. In fact, using a creator too quickly or for the wrong reason, can make a difficult situation even worse . But when used strategically, influencers can help brands communicate with communities that may be skeptical of traditional corporate messaging. The key is knowing when influencers should speak, what they should say, and when they should stay silent. During a PR crisis, credibility matters more than reach. And that changes everything. What Is a PR Crisis? A PR crisis occurs when an event, allegation, mistake, or controversy threatens a brand's reputation and creates significant negative public attention. Examples include: · Product safety concerns · Poor customer experiences · Employee-related controversies · Misleading advertising claims · Data or cybersecurity incidents · Public statem...
Effective Date: 26 August 2026
Last Updated: 26 August 2026
This Cookie Policy explains how Deinfluential Limited (“Deinfluential,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit or interact with our website and blog “https://www.deinfluentiallimited.online”).
This Cookie Policy should be read together with our Privacy Policy, Disclaimer, and Terms and Conditions.
By continuing to use the Website, you acknowledge that cookies and similar technologies may be used as described in this Cookie Policy. Where applicable law requires your consent before certain cookies are placed or accessed, we will seek your consent through an appropriate consent mechanism.
If you have questions about this Cookie Policy, contact:
Deinfluential Limited
Email: DeinfluentialLimited@gmail.com info@deinfluenciallimited.online
1. What Are Cookies?
Cookies are small text files that websites may place on your computer, smartphone, tablet, or other internet-connected device when you visit a website.
Cookies allow websites to recognise a device, remember certain information, and perform particular functions.
Cookies may be:
- Session cookies, which generally expire when you close your browser; or
- Persistent cookies, which remain on your device for a defined period or until you delete them.
Cookies may also be placed by the website you are visiting (“first-party cookies”) or by another service provider whose technology is incorporated into the website (“third-party cookies”).
2. Why Does Deinfluential Use Cookies?
We may use cookies and similar technologies for legitimate purposes, including to:
- Make the Website function properly;
- Remember user preferences;
- Improve website performance;
- Understand how visitors use the Website;
- Measure traffic and audience engagement;
- Identify technical problems;
- Improve our articles and content;
- Maintain Website security;
- Detect and prevent fraud, spam, and abuse;
- Support embedded content and third-party features;
- Measure advertising performance;
- Support affiliate marketing;
- Deliver or measure advertising, where applicable; and
- Provide a better overall user experience.
The specific cookies used by Deinfluential may change as our Website, technology, services, and third-party providers change.
3. Categories of Cookies We May Use
The cookies used on the Website may generally fall into the following categories.
3.1 Strictly Necessary Cookies
These cookies may be essential for the basic operation, security, or functionality of the Website.
They may be used for purposes such as:
- Maintaining secure sessions;
- Remembering essential technical settings;
- Preventing abuse;
- Maintaining Website functionality;
- Supporting forms;
- Managing security features; and
- Enabling core Website features.
Because these cookies may be necessary for the Website to function, they may not always be capable of being disabled through our cookie-consent controls.
3.2 Functional or Preference Cookies
These cookies may allow the Website to remember choices that you make.
Examples may include remembering:
- Language preferences;
- Display preferences;
- Cookie preferences;
- Previously selected settings; or
- Other Website preferences.
Disabling these cookies may cause some preferences to be forgotten.
3.3 Analytics and Performance Cookies
We may use analytics and performance technologies to understand how visitors interact with our Website.
These technologies may collect information such as:
- Pages visited;
- Articles viewed;
- Approximate time spent on pages;
- Referring websites;
- Browser type;
- Device type;
- General geographic information;
- Navigation patterns;
- Website errors; and
- Other aggregated or technical information.
Analytics information helps us understand which content is useful to our audience and identify ways to improve the Website.
Where applicable, analytics providers may process information according to their own privacy policies.
3.4 Advertising Cookies
If Deinfluential displays advertising, advertising providers may use cookies and similar technologies to:
- Display advertisements;
- Measure advertisement performance;
- Understand interactions with advertisements;
- Limit repeated advertisements;
- Detect fraudulent activity;
- Measure conversions; and
- Provide advertising that may be more relevant to users.
Advertising cookies may be placed by third-party advertising providers rather than directly by Deinfluential.
Where applicable law requires consent for advertising cookies, we will seek appropriate consent before using them.
3.5 Affiliate and Marketing Cookies
Deinfluential may participate in affiliate marketing programmes.
Affiliate links or tracking technologies may use cookies or similar technologies to identify that a visitor arrived at a third-party website through a https://www.deinfluentiallimited.online/.
This may allow an affiliate network or merchant to attribute a qualifying transaction or action to Deinfluential.
Where applicable, this information may be used to calculate commissions or measure the effectiveness of our affiliate relationships.
3.6 Social Media and Embedded Content Cookies
Our Website may contain embedded content or features from third-party platforms, such as:
- Social media posts;
- Videos;
- Images;
- Social sharing tools;
- External widgets;
- Interactive content; or
- Other third-party features.
These third parties may place cookies or similar technologies on your device when you interact with their content.
Their use of cookies is governed by their own privacy policies and terms.
4. First-Party and Third-Party Cookies
4.1 First-Party Cookies
First-party cookies are cookies placed directly by the Deinfluential Website.
They may be used for Website functionality, preferences, security, analytics, or other legitimate purposes.
4.2 Third-Party Cookies
Third-party cookies are placed by services operated by organisations other than Deinfluential.
These may include, depending on the technologies implemented on the Website:
- Analytics providers;
- Advertising networks;
- Affiliate networks;
- Social media platforms;
- Video providers;
- Security providers;
- Website functionality providers; and
- Other technology or service providers.
Third parties may process information collected through their cookies according to their own privacy policies.
5. Cookies and Personal Information
Cookies do not necessarily identify you directly by name.
However, certain cookie identifiers, IP addresses, device information, online identifiers, and related information may constitute personal information under applicable data protection laws depending on the circumstances.
Where cookie-related information constitutes personal information, we will process it in accordance with our Privacy Policy and applicable data protection requirements.
6. Lawful Basis for Using Cookies
The legal basis for using cookies depends on the type of cookie and the circumstances in which it is used.
Where appropriate, we may rely on:
- Your consent;
- Legitimate interests;
- Compliance with legal obligations;
- Contractual necessity; or
- Another lawful basis recognised under applicable data protection law.
For cookies that require consent, you may be given an opportunity to accept or reject the relevant category before those cookies are placed or accessed.
7. Cookie Consent
Where applicable, our Website may display a cookie-consent banner or preference centre when you first visit the Website.
Depending on the consent mechanism available, you may be able to:
- Accept all cookies;
- Reject non-essential cookies;
- Select particular cookie categories;
- Change your preferences; or
- Withdraw previously provided consent.
Your choices may be stored in a cookie or similar technology so that we can remember your preferences.
8. Withdrawing Cookie Consent
Where processing is based on consent, you may withdraw your consent at any time, subject to applicable law.
You may be able to change your preferences through the cookie settings or consent-management mechanism available on the Website.
You can also control or delete cookies through your browser settings.
Withdrawing consent does not necessarily affect the lawfulness of processing that occurred before consent was withdrawn.
9. Browser Cookie Controls
Most modern web browsers allow you to manage cookies.
Depending on your browser, you may be able to:
- View stored cookies;
- Delete existing cookies;
- Block cookies;
- Block third-party cookies;
- Allow cookies only from certain websites;
- Receive notifications when cookies are being placed; or
- Automatically delete cookies when closing the browser.
Instructions vary by browser.
You should consult your browser provider's official documentation for the most accurate instructions.
Please note that disabling all cookies may affect the functionality and performance of some parts of our Website.
10. Mobile Device Controls
Depending on your device and operating system, you may have additional controls over tracking technologies and advertising identifiers.
Your device settings may allow you to:
- Limit advertising tracking;
- Reset advertising identifiers;
- Restrict certain permissions;
- Delete website data; or
- Manage privacy preferences.
The exact controls available depend on your device and operating system.
11. Do Not Track Signals
Some browsers and devices provide “Do Not Track” or similar privacy signals.
Because there is currently no universally consistent technical standard for interpreting every such signal, our Website may not respond to all browser-based Do Not Track signals.
Where applicable law requires us to recognise a particular privacy signal, we will comply with the relevant requirements.
12. How Long Do Cookies Remain on Your Device?
The duration of a cookie depends on its purpose.
Some cookies are deleted automatically when you close your browser.
Others may remain for a defined period.
The retention period may vary depending on:
- The purpose of the cookie;
- The service provider;
- Your cookie settings;
- The type of Website feature involved; and
- Applicable legal requirements.
We seek to ensure that cookie-related information is retained only for as long as reasonably necessary for the relevant purpose.
13. Cookie Categories and Examples
The following table describes the general categories of cookies that may be used on the Website.
| Cookie Category | Purpose | Typical Duration | Consent |
|---|---|---|---|
| Strictly Necessary | Website operation, security, technical functionality | Session or variable | May not require consent where legally exempt |
| Functional/Preference | Remembering user settings and preferences | Variable | Where required by law |
| Analytics | Understanding Website usage and performance | Variable | Where required by law |
| Advertising | Advertising, measurement, fraud prevention | Variable | Generally subject to applicable consent requirements |
| Affiliate/Marketing | Attribution and conversion measurement | Variable | Where required by law |
| Social/Embedded Content | Supporting third-party content and features | Variable | Depending on the provider and applicable law |
Important: This is a category-level description and is not necessarily an exhaustive list of every cookie that may appear on the Website.
14. Third-Party Privacy Policies
Where third-party cookies are used, those providers may have their own privacy policies governing the information they collect.
Users should review the relevant third-party privacy policies for further information.
Examples of third-party services that may potentially be integrated into a blog or website include analytics platforms, advertising networks, social media services, video platforms, affiliate networks, and website-hosting or security providers.
The presence of a particular third-party service on the Website should not be assumed unless that service is actually implemented on the Website.
15. Advertising and Personalised Advertising
Where Deinfluential uses third-party advertising services, those providers may use cookies or similar technologies to understand user activity and deliver or measure advertisements.
Depending on the provider and your preferences, advertising may be:
- Contextual;
- Interest-based;
- Personalised;
- Measurement-based; or
- Non-personalised.
Where applicable, users may be provided with controls to manage advertising preferences.
16. Affiliate Tracking
Where we use affiliate links, an affiliate network or merchant may use cookies to determine whether a purchase or other qualifying action originated from our Website.
Affiliate tracking does not necessarily give Deinfluential access to your complete payment or financial information.
The merchant or affiliate network generally handles transactions according to its own privacy policy and terms.
17. Cookies Used for Security
Cookies and similar technologies may be used to protect the Website and users from:
- Fraud;
- Spam;
- Automated abuse;
- Unauthorised access;
- Malicious activity; and
- Other security threats.
Security-related cookies may be necessary for maintaining the integrity of the Website.
18. Cookies Used for Website Analytics
Analytics technologies may help us determine:
- How visitors discover the Website;
- Which articles receive the most traffic;
- Which pages visitors access;
- How visitors navigate between pages;
- Whether pages load correctly;
- How Website performance can be improved; and
- General audience trends.
We may use aggregated or statistical information to improve our editorial strategy and Website experience.
19. Cookies and Children's Privacy
Our Website is not intentionally designed to use cookies to knowingly collect personal information from children in circumstances prohibited by applicable law.
Where applicable, we will apply appropriate safeguards concerning children's personal information.
If you believe that personal information relating to a child has been collected improperly through our Website, please contact:
DeinfluentialLimited@gmail.com info@deinfluenciallimited.online
20. International Data Transfers
Some third-party providers of cookie, analytics, advertising, hosting, or other Website technologies may process information outside Nigeria.
Where cookie-related information constitutes personal information and is transferred internationally, we will seek to comply with applicable requirements concerning international data transfers and appropriate safeguards.
21. Data Security
We take reasonable technical and organisational measures to protect personal information associated with cookies and similar technologies against unauthorised access, disclosure, loss, misuse, alteration, or destruction.
However, no internet-based technology can be guaranteed to be completely secure.
22. Changes to This Cookie Policy
We may update this Cookie Policy from time to time.
Changes may be necessary because of:
- New Website features;
- New cookies or technologies;
- Changes to third-party providers;
- Changes in advertising or affiliate arrangements;
- Changes in applicable law;
- Changes in our privacy practices; or
- Other operational or technical developments.
When we make changes, we will update the Last Updated date at the top of this page.
We encourage you to review this Cookie Policy periodically.
23. Your Privacy Rights
Depending on applicable law, you may have rights concerning personal information collected through cookies and similar technologies.
These rights may include:
- The right to be informed;
- The right to access personal information;
- The right to correct inaccurate information;
- The right to request deletion;
- The right to restrict certain processing;
- The right to object to certain processing;
- The right to data portability where applicable;
- The right to withdraw consent where processing is based on consent; and
- The right to lodge a complaint with an appropriate data protection authority.
Further information about these rights is available in our Privacy Policy.
24. How to Contact Us
If you have questions about this Cookie Policy, our use of cookies, or your privacy preferences, please contact:
Deinfluential Limited
Email: DeinfluentialLimited@gmail.com
When contacting us, please provide enough information for us to understand and respond to your enquiry.
25. Regulatory Complaints
If you are dissatisfied with how we handle your personal information or cookie-related privacy concerns, we encourage you to contact us first so that we can attempt to resolve the issue.
Where applicable, you may also have the right to lodge a complaint with the Nigeria Data Protection Commission (NDPC) or another competent supervisory authority.
26. Final Statement
Deinfluential Limited uses cookies and similar technologies to support the operation, security, performance, analytics, and functionality of our Website and, where applicable, advertising and affiliate activities.
We aim to use these technologies responsibly and transparently and to provide users with appropriate choices where required by applicable law.
By using our Website, you acknowledge this Cookie Policy. Where consent is legally required for a particular cookie or processing activity, we will seek that consent through an appropriate mechanism.
Deinfluential Limited
DeinfluentialLimited@gmail.com
Effective Date: 26 August 2026
Last Updated: 26 August 2026
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