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When Should a Brand Use Influencers During a PR Crisis?

  Influencers During a PR Crisis When Should a Brand Use Influencers During a PR Crisis? When a Brand Is in Crisis, Should It Really Turn to Influencers? Not every PR crisis needs an influencer. In fact, using a creator too quickly or for the wrong reason, can make a difficult situation even worse . But when used strategically, influencers can help brands communicate with communities that may be skeptical of traditional corporate messaging. The key is knowing when influencers should speak, what they should say, and when they should stay silent. During a PR crisis, credibility matters more than reach. And that changes everything. What Is a PR Crisis? A PR crisis occurs when an event, allegation, mistake, or controversy threatens a brand's reputation and creates significant negative public attention. Examples include: · Product safety concerns · Poor customer experiences · Employee-related controversies · Misleading advertising claims · Data or cybersecurity incidents · Public statem...
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